Take a look at NBA new logo The New York-based OCD slightly modified one of the most famous logo in the sport history

NBA logo is one of the most long-standing in the entire history of the sport. Inspired – in an implicit way – by Jerry West silhouette, the logo became during the year a real symbol of basketball excellence in the world. But not only: NBA is, in fact, a best practice company in terms of managerial, marketing and communication capacity.

A little rebranding of its logo is, indeed, a big news. Made by the OCD agency in New York, the new logo will modify a bit the NBA letters, making it taller and slimmer. Also, the colors have been made more strong, in order to make it more visible on TV and on the jersey.