Napoli SSC unveils its range of handcrafted jewellery Where Neapolitan identity meets craftsmanship

Napoli has officially unveiled AURA, a line of jewelry that once again tells the story of the depth and aesthetic identity of the city. A project that places craftsmanship at its core, highlighting the value of detail and the artisanal gesture that becomes a true language. Each creation is designed for those who experience Naples as a deep identity bond, transforming wearable pieces into symbols of belonging to carry in every context. A new way to express football allegiance, even in the most elegant of settings

The line was created in collaboration with Umuna, a creative brand founded in Naples by five women united by a family bond and a shared vision of craftsmanship. All pieces are entirely handmade in their workshops in Campania, through a process that combines contemporary research with traditional techniques. The result is a collection that engages with the present without losing touch with the authentic dimension of manual work, transforming metal into essential and meaningful symbols. A feminine perspective and a shared vision: women who design, shape, and transform matter into symbols to wear on the skin, creating a dialogue between creativity, territory, and belonging.

The aesthetic strength of these jewels is enhanced by the launch campaign, shot in the evocative setting of the Antico Borgo Orefici, the historic heart of Neapolitan goldsmithing and home to the Consorzio Antico Borgo Orefici, which protects and promotes a centuries-old tradition while supporting businesses and master artisans. At the center of this creative ecosystem is also the Scuola Orafa La Bulla, a training institution committed to nurturing talent and educating new generations of goldsmiths.