Lululemon's new campaign for the Train collection Starring Lewis Hamilton
Lululemon has launched its new winter campaign dedicated to the “Train” collection, a project that celebrates the “not yet” mindset (in English “Yet” or “Not Yet”). This philosophy turns difficulties into simple intermediate steps toward a stronger version of oneself. The winter “Train” collection was designed precisely to support those who want to push beyond their limits, offering technical garments that accompany the most intense efforts without compromising comfort, freedom of movement, or performance.
To bring the campaign to life, lululemon has chosen some of its most representative ambassadors, including the seven-time Formula 1 world champion Lewis Hamilton, who has recently become a global face of the brand. Alongside him, the strength and performance athlete, run coach, and wellness influencer Kayla Jeter, as well as other athletes like the fitness expert Amotti. The campaign shots portray them in their natural training environments: weight-filled gyms, intense strength sessions, and high-impact training programs. The images highlight the garments in action, emphasizing how the collection is designed to withstand and perform even in the toughest conditions.
Among the main novelties stand out the Wunder Train No Line™ High-Rise Tight, an evolution of the legendary Wunder Train model. These leggings, made in the ultra-breathable and ultra-fast-drying Everlux™ fabric, eliminate the front seam for a more uniform look, a greater sense of comfort, and a clean silhouette. Moisture-wicking technology is key to keeping the skin dry even during prolonged and high-intensity workouts. Kayla Jeter commented: wearing these leggings without the front seam makes her feel more confident and supported, especially since the fabric manages sweat excellently and accompanies every movement without distractions.
For men (and for versatile training), lululemon introduces the License to Train Short, abrasion-resistant shorts designed to withstand contact with equipment, floors, and gym surfaces. The relaxed fit ensures total freedom, while the quick-drying mesh waistband keeps freshness and stability. Lewis Hamilton emphasized how these shorts allow tackling any exercise without feeling restricted, thanks to an ideal mix of flexibility, durability, and comfort. The color palette of the 2025 winter collection reflects the cold and motivating atmosphere of the season: soft and earthy tones such as burgundy, dark green, brown, gray, and cool pink, perfect for those seeking garments that work both in the gym and outside.
