Macron has recreated the iconic denim jersey Just like Napoli’s
Eleven years ago, Macron once again surprised with the aesthetics of Italian football kits, presenting a denim jersey that would serve as Napoli’s away kit for the entire 2014/15 season. It is fair to think that Aurelio De Laurentiis had a hand in that design, as just the previous year, in 2013/14 and still with Macron, he had opted for camouflage on the Away and Fourth kits. Strongly divisive, the idea of bringing a denim effect to a football jersey was actually visionary: an ante litteram attempt to blend lifestyle and sportswear, bringing fashion onto the pitch.
Today, it is Sampdoria, together with Macron, that revisits that design with the presentation of the 2025/26 game set and the new Third Kit. The third kit is a tribute to the history of Genoa and once again confirms the bond between football and fashion. The reference is to the ancient tradition of the old port, where blue fabric was originally used to make sail sacks and later to create durable work trousers for sailors. That famous blu di Genova which, through the French bleu de Gênes, gave rise to the English word blue jeans and to the classic denim color.
It is this story that inspires the Blucerchiati’s Third Kit: a jersey entirely in blue denim, with a polo collar and three-button closure, enriched with golden stitching. The blucerchiato detail is, of course, present on the sleeve cuffs, the hem of the jersey, the shorts inserts, and the socks. The kit will make its debut in the next Serie B match, when the Blucerchiati face Monza, aiming to finally get points on the board after the first rounds without success.
