
The fashion partners of all the clubs in the 2026/27 Champions League From Louis Vuitton to C.P. Company
The Champions League. The most coveted stage in European football for any club, and consequently one of the most sought-after platforms for the sponsors of the teams competing in it. This is particularly true of fashion partners, the brands that dress players and managers for every official appearance before and after a match. If tailored suits were still a rare sight in stadium tunnels just a couple of years ago, they have now become the norm. More and more brands have turned their attention to football, looking to capitalise on the Champions League's global appeal. Formalwear has become a serious business, and here's the complete list of clubs and their fashion partners for the 2026/27 season.
Inter, Como, Roma and Napoli
Let's start with the Italian clubs. All eyes are on Roma, who have yet to debut their new outfits by DSQUARED2. Como, on the other hand, wasted no time, unveiling its collection by Brioni ahead of its first European clash against Leipzig. The collection has already established Como as one of Serie A's most stylish sides. Canali is responsible for dressing Inter, while Emporio Armani provides the formalwear for Napoli.
Atletico Madrid, Barcelona, Betis and Real Madrid
There are plenty of familiar names among the Spanish clubs competing in the Champions League. Starting with Real Madrid, with Louis Vuitton unveiling the club's new outfits on the eve of its first European away fixture. Atletico Madrid also continues its partnership with AlphaTauri, while Barcelona remains with Amiri, although the new collection is yet to be unveiled. A special mention goes to Betis, who travel in hummel, their technical sponsor. Rather than opting for traditional tracksuits, however, the Verdiblancos wear lifestyle pieces.
Manchester City
While we wait to see whether Liverpool will renew its partnership with Tommy Hilfiger for the 2026/27 season, Manchester City is currently the only Premier League club competing in the Champions League with a dedicated formalwear partner. That partner is once again C.P. Company, which continues to dress the Citizens in contemporary looks that stay true to the brand's aesthetic codes.
Lens, AEK Athens and Club Brugge
A casual aesthetic also defines Lens, with the Ligue 1 club dressed by IZAC, a French fashion brand specialising in menswear. The Lyle & Scott logo features prominently on AEK Athens' formalwear, continuing a partnership that began last season and runs into 2026/27. The logo of River Woods Official, meanwhile, is far more discreet on the dark outfits worn by Club Brugge.
Feyenoord, PSV, Sporting CP and Slavia Prague
One familiar name and one new arrival among the two Dutch clubs competing in the Champions League. The familiar name is Feyenoord, which continues to wear Italian tailoring by Peuterey. The newcomer is PSV, which has partnered with Genti for the 2026/27 season. Spanish brand Scalpers is responsible for dressing Sporting CP, while Slavia Prague has opted for a local label, joining forces with Le Premier.




























































































