Erreà and Modì design the new San Pio X jersey An important step for grassroots football

It is called O-way, the new San Pio X jersey signed by Erreà and Modì, and it aims to be literally a new way of understanding the away kit, with a bold and replicable format. Other way marks a new possible path in away kit design, capable of overturning a cornerstone of football design such as the stripe pattern, without betraying its identity-driven essence. In contrast to the home kit, which celebrates the simplicity and concreteness of amateur football, the O-way kit projects a provincial club into a new galaxy of revolution tied to kit design as a true communication tool. In the away jersey, Modì starts from the concept of the classic lined stripe pattern and merges traditional football design into its logo, giving it the form and meaning of a black hole.

In this way, by absorbing the light of football’s past, it returns a distortion that aims to project football design into a new dimension. The launch is part of a 360-degree communication project that—thanks to its campaign video created entirely with AI—allows the amateur athlete to give concrete expression to their dreams, often trapped in run-down provincial locker rooms full of history and emotion. Those pure feelings of madness and love for the most authentic football are unleashed without boundaries, going beyond the limits of neighborhood football.

After years of outreach, in-depth exploration, and content creation in the world of football design, Modì establishes San Pio X as its own experimental hub in terms of communication, culminating this journey in a disruptive launch made possible by the jersey customization options provided by Erreà also for amateur football. In a world now victim to remakes and vintage—trapped in a nostalgia that risks destroying new creativity—Modì and San Pio X bring a new frontier of interpretation of the stripe pattern to the away kit.