hummel and ALIS reinvent the iconic Denmark's Home jersey They will bring streetwear on a football pitch

There is nothing more traditional in football than Denmark's home jersey by hummel. An iconic shirt, defined by its solid red colour, broken only by the brand's white chevrons. That's why the first glimpse of the new collection created by the Danish Football Association (DBU) and hummel in collaboration with ALIS, a Danish fashion brand that challenges every aesthetic convention by bringing a streetwear aesthetic onto the football pitch, comes as a pleasant shock. Called "Echoes of Denmark", it is undoubtedly one of the most interesting projects at the intersection of fashion and football.

The standout piece is undoubtedly the contemporary reinterpretation of the home jersey. Red remains the base colour, but the shirt transitions from a dark shade at the top to an increasingly lighter tone towards the shorts, thanks to a gradient effect. The same chromatic interplay is reversed on the shorts, creating a unique match kit. The collection is completed by a tracksuit that the teams will wear before kick-off, further reinforcing the distinctive aesthetic behind the project.

The collection, including the jersey, will be worn by the Danish men's national team on 17 November for their Nations League match against Norway. On 5 December, the Danish women's national team will wear the full collection for a friendly against Zambia as part of their preparations for the World Cup.