Alessandro Bastoni has launched his logo Just like Dybala and Lautaro Martinez, the new Serie A personal branding
The 2024 season for Alessandro Bastoni concludes with the presentation of a new personal logo, a true statement that allows him to solidify his status as one of the strongest defenders in Europe and, without a doubt, in Serie A. Alessandro Bastoni stands out not only for his defensive solidity but also for his strategic vision and technical ability, redefining the evolution of the central defender. The logo, presented today, represents a fusion of elements that tell the essence of Alessandro Bastoni. The number 95 reflects his iconic shirt number and football legacy; the initials AB embody the heart of his personality and brand; the infinity loop symbolizes loyalty and belonging; finally, the Biscione is a tribute to the tradition and pride of Inter Milan.
The logo was designed by the Milan-based creative studio Glow and Sons and is an example of essentiality and functionality: the initials of the footballer interlace perfectly, following the principle of debranding, a subtractive design approach that favors simple, defined, and flat shapes. This style is now adopted by many footballers with personal logos, from Neymar Jr. to Gareth Bale, and also by Serie A teammates Paulo Dybala and Lautaro Martínez. With the launch of his new logo, Alessandro Bastoni renews the tradition of Inter Milan players (and former players) having a personal logo: among the latest to do so were Mauro Icardi, followed by the Argentine Lautaro Martínez, and now it's Bastoni's turn, a jewel of the Italian National Team and Simone Inzaghi's starting XI.
