On officially enter the world of padel And that means an even stronger presence in racket sports

On expands its presence in the world of racket sports by announcing the addition of world number one padel player Arturo Coello to its roster of elite athletes. A Spanish talent and the youngest player ever to reach the top of the world rankings, Coello joins the brand as a key partner for product innovation dedicated to padel. At just 21 years old, Coello has already made history in the sport: together with Agustín Tapia, he achieved an extraordinary streak of 47 consecutive victories, winning over 37 major titles on the professional circuits and breaking numerous records.

Coello stated: «I am incredibly proud to collaborate with On as the brand’s first padel athlete. The brand is already bringing new ideas onto the courts, and I am excited to work with the innovation team to help shape the next generation of high-performance footwear. By combining my experience with On’s technology, we can create products capable of elevating the sport and helping athletes of all levels express their full potential».

Padel is becoming increasingly important for many brands

With the addition of Arturo Coello, On strengthens and expands its presence in the racket sports landscape. After building a solid foundation in tennis with athletes such as Iga Świątek, Ben Shelton, Flavio Cobolli, and João Fonseca, the Swiss brand now gives in to the growing appeal of padel. A trend that increasingly involves the fashion world as well: just a few days ago, Lacoste opened two padel courts in Courchevel, France, while in October 2025 Golden Goose inaugurated the Golden Goose Arena in Milan. Clear signs of how padel—along with the imagery surrounding it—is establishing itself as one of the next “next big things” for lifestyle and fashion brands.