Innovation and design for peak performance Nordica introduces Promachine 3

Nordica chose Milan to present the latest jewel of its collection: Promachine 3. An event in collaboration with Tavolata to tell a new idea of performance. Not just a product launch, but an immersive story intertwining design, craftsmanship, and aesthetic culture. A tight dialogue between past and future: from the historic leather pieces of the 1940s, 1950s, and 1960s to the hyper-engineered complexity of the modern boot, composed of over 80 elements. The new 3D Speed Lace Cork Fit is designed as a sensitive interface between body and machine: the three-dimensional cork adapts to the foot, absorbs vibrations, retains heat, and ensures millimetric control. The Integrated Speed Lace system, derived from racing and made intuitive, transforms a technical gesture into an immediate, almost elegant ritual, where performance becomes a sensory experience.

The journey continued inside the 3Force Frame structure, where technology becomes an aesthetic language. Here, Nordica looks to nature and translates its grammar: the honeycomb structure of the shell, inspired by biomimicry, embodies the perfect balance between strength and lightness, stability and dynamism. The hexagonal cells, the ultimate geometric shape, optimize materials and performance, creating a boot that is solid yet surprisingly light. Plastic granules, original molds, and artisanal gestures still intervene in the industrial process, reminding us that even the most advanced innovation needs the human touch. The story concludes on the surface, with laser-etched glacial camouflage: a pattern engraved, not printed, that plays with perception and makes each Promachine 3 unique. From a distance, it looks graphic and angular; up close, minimal and monochromatic. This boot transforms absolute precision into visual identity. Performance becomes style, technique becomes fashion.