Oakley's heritage evolves alongside Kylian Mbappé and Jaylen Brown The latest release of Players Collection
What is audacity? Universally recognized as a synonym for courage, this word enriches its meaning with further nuances. Treccani, for example, in certain contexts defines it as: "the quality of a highly original, even revolutionary novelty, which may therefore be risky". If there is a brand that has made taking risks its philosophy, it is Oakley. An unwavering trust in its own ideas has guided the creation of objects so original and revolutionary that they have rewritten aesthetic codes.
Such as the first collaboration with Jaylen Brown, which includes a sportswear line paired with the Oakley Highland, his personal Signature Series. An exclusive palette of cocoa brown tones creates a distinctive and recognizable identity, with Brown’s personal logo featured on all key pieces. The fusion of a refined aesthetic with a practical structure.
Innovation also comes from ideas outside conventional creative schemes. For example, through direct dialogue with Kylian Mbappé, the French forward’s reinterpretation of the Permian model was born, an expression of the mindset that has accompanied the athlete’s rise. The original design, featuring Prizm™ Road lenses with a deep, striking cut, is enhanced by distinctive details: Mbappé’s logo is engraved on the lens, and a nod to his roots is added to the temple, with the coordinates of Bondy – the Parisian suburb where he was born and where his rise to global icon status began, not just in football – engraved there.