Juventus and adidas present the new Home jersey

The new home jersey for the 2025/26 season of Juventus has arrived. The collaboration with adidas has led to the creation of a jersey in which the iconic black and white vertical stripes have been made in different forms. Two wider bands are found on the outer part and offer a canvas for the placement of the two logos, the club's and the technical sponsor's. Three other bars, of different sizes, complete the picture. An innovative design, with different levels of thickness, a nod to the aesthetics seen in Italian fashion.

Two details enhance the jersey. One was expected, which is the Teamgeist pattern on the front of the jersey. The second was less obvious and concerns the color of the details. For the first time since the 2019/20 season, adidas has opted for pink, a color that has always been linked to the history of Juventus. A bright shade has been used to color the three stripes, the J on the chest, as well as enriching the edges of the sleeves, collar, and central curve. The same shade has also been used for the shorts and socks, both in black.

Prior to the launch of the new jersey, another important news arrived as Juventus officially announced a new sponsorship agreement with Jeep and Visit Detroit as front-of-shirt partners. The two logos will therefore appear on all Juventus jerseys next season for a commercial agreement valid until 2028 for a total of 69 million euros.

The Juventus Home jersey is available on adidas' e-commerce website.