Atalanta and New Balance unveil the new 2025/26 Christmas Jersey Innovation meets tradition

The technical sponsor changes but the traditions in Bergamo remain the same. Atalanta has presented the special jersey dedicated to Christmas that will be worn on the occasion of the last home match in 2025. New Balance has designed the fourth kit for the 2025/26 season in which it abstractly reinterprets the club's colours: black and sky blue develop into an all-over print that embellishes the shirt, combining elegance and an innovative spirit.

As mentioned, the jersey will be worn on a single occasion, namely the upcoming home match against Cagliari. It is Atalanta's last match in front of their fans in 2025. The launch was accompanied by a campaign dedicated to the Silent protagonists of matchday: the Atalanta fans, including stadium staff, bus drivers and local workers, who give up watching the match in order to be at the service of others.

Atalanta inaugurated the tradition of Christmas jerseys in 2010. Since then, on the occasion of the last home league match of the calendar year they have always introduced a new version of the Christmas shirt. An innovation for Serie A that immediately became a welcome tradition for Atalanta supporters. These Christmas shirts strengthen the sense of community that has always characterized Atalanta's fanbase. Aesthetically they also present a challenge since each shirt must decisively reinterpret the club's colours without falling into classic clichés or into banal Christmas graphics. An obstacle that New Balance has cleared with ease by creating a shirt that once again celebrates the history and tradition of Bergamo.