Atalanta's new home shirt is an absolute masterpiece It draws inspiration from the New Balance Arena, the new home of the club
New Balance has unveiled Atalanta BC's 2026/27 Home Kit, continuing the club's iconic Nerazzurri identity through a more refined and contemporary design. "Atalanta's 2026/27 Home Kit reflects both the club's history and its current trajectory," said Kenny McCallum, Senior Director of New Balance Football Product. "We kept the strength of the iconic Nerazzurri stripes at the heart of the design while introducing new details that reflect the club's evolution on and off the pitch."
The jersey retains Atalanta's iconic vertical stripes in Deep Black and Oasis Blue, enhanced by metallic accents inspired by the architecture of the New Balance Arena. This connection between the kit and its surroundings gives a modern edge to a familiar design. Inside the collar appears the phrase "La Maglia Sudata Sempre" ("The shirt should always be soaked in sweat"), reinforcing the club's identity. Long associated with the work ethic of the people of Bergamo, the motto reflects the belief that every performance must be earned through hard work, serving both as a source of pride and as a standard the players are expected to uphold.
The importance of stripes in design, from football to fashion
By default, in the fashion world, the quintessential stripes are horizontal: a reference to the marinière style, “theorized” and made iconic by major names such as Jean Paul Gaultier, Gabrielle Chanel and Karl Lagerfeld. However, as football shirts have evolved into true lifestyle pieces, vertical stripes have also gained an increasingly prominent role in the world of clothing and fashion. We therefore expect to see Atalanta’s new vertical stripes worn everywhere and styled with any type of outfit.
The kit is completed with navy shorts and socks, engineered using New Balance's latest performance technologies. The advanced construction enhances breathability, comfort and fit to meet the demands of the modern game. The jersey also features elite jacquard fabric with a structured finish, adding depth to the design while maintaining a clean and elegant aesthetic.
"Atalanta's 2026/27 Home Kit faithfully reflects the identity and values that define our club," said Romano Zanforlin, Atalanta's Commercial and Marketing Director. "While remaining true to our tradition, the new kit embodies the spirit of determination and the work ethic that inspire our growth journey every day, as we continue striving for ever higher standards of excellence."