
What are Milan and PUMA doing around the streets of Milano?
And why did the Diavoletto appear?
June 28th, 2025
The Diavoletto, Milan's iconic emblem from the 1980s, has appeared in graffiti around the city. Is this a clue? A sneak peek at something new for the 2025/26 season? Something is about to happen that will surprise all Milan fans.
The Diavoletto is a historic symbol for Milan. It first appeared in 1979, alongside a star celebrating the tenth Scudetto, which had been won the previous season. It was used on match jerseys until 1982 and has remained a symbol of identity for Rossoneri fans ever since. Could the time for its comeback have arrived?
Over the next few days, Milan will be taken over by the Diavoletto. Look out for them hiding on the streets of the city. When you find one, scan the QR code to receive new clues about what Milan and PUMA are planning.