AC Milan and PUMA organised a treasure hunt to unveil the new Away kit

AC Milan and PUMA organized a special treasure hunt to unveil the new Rossoneri's Away kit. A campaign that celebrated the return of the Diavoletto on an AC Milan jersey for the first time since 1982. For this occasion, five Diavoletti were hidden in key locations around Milan, symbolic places in the club’s history such as the Gianni Brera Civic Arena or La Fiaschetteria Toscana, the first historic headquarters of the Milan Football and Cricket Club.

The streets of Milan turned into a living tribute to the Rossoneri spirit. In this treasure hunt, fans were invited to follow a trail of red Diavoletto symbols and, once found, scan a QR code for a surprise. The route created by AC Milan and PUMA ended at La Bottega del Diavolo in Via Dante, where participants received a special gift and got an exclusive preview of the new Away kit.

The new Away kit for the 2025/26 season features a clean white base, a distinctive element of Milan’s away shirts, brought to life with bold red and black accents that enhance its visual dynamism. The Diavoletto appears on the front, reflecting the club’s official colors: red outlines the shape, while black embellishes the star. A new design that blends heritage and innovation to create a devilish kit. The new Away kit will make its debut on July 23, when AC Milan will face Arsenal in Singapore during the Asia-Pacific Pre-Season Tour.