On is the new technical sponsor of FIDAL An aesthetic revolution for Italian athletics

On is the new technical sponsor of FIDAL, the Italian Athletics Federation. The agreement came into effect on January 1, 2026, and will run for four years, until December 31, 2029. The partnership with the Swiss brand marks a major aesthetic shift for Italian athletics, traditionally associated with predominantly blue uniforms, recently presented in solid colors.

This stylistic shift was confirmed with the first collection unveiled by On. The kit consists of two pieces. The top features a white base adorned with a dotted pattern called Warp Dots, a signature of On’s sportswear lines, using shades ranging from light blue to navy blue. The lower part is solid navy blue.

Blue has not been completely abandoned, as the solid color features on tracksuits with a modern silhouette, worn by athletes before competitions. For official events, a white polo shirt paired with navy blue pants has been created. This collection signals a new era, where the tradition of Italian athletics embraces the technical and aesthetic innovation that has always defined On.