Umbro and secondhalf.pdf dedicate a collection to the role of the goalkeeper It's secondhalf.pdf, with a collection entirely dedicated to the goalkeeper
The collection is supported by a campaign featuring a short film and a lookbook, built around the feeling of really being there—not just for the football, but also for the people you play it with. Shot in a stripped-back cage environment, the campaign moves between portraits and authentic moments: laughter, collisions, conversations—the details that usually go unnoticed. The short film is tied together by a manifesto encouraging people to “Choose Number 1,” anchoring the campaign in the narrative behind the project.