adidas brings tennis to life in the heart of Rome with five international stars An exclusive event for the Italian community

Tennis is about to arrive in Rome for the 2026 edition of the Internazionali d’Italia. adidas celebrates the occasion with "Serve the Night," a special event at the adidas Brand Center on Via del Corso 132. An exclusive evening curated by nss sports and dedicated to the vibrant community of tennis enthusiasts, taking place on May 4, 2026, at 7:30 PM. The evening will feature five great international tennis players: Karolína Muchová, Jessica Pegula, Stefanos Tsitsipas, Jakub Menšík, and Francisco Cerúndolo. Hosting the event will be Emanuele Atturo and Tiziana Scalabrin, presenters of Quiet Please, Italy’s most popular and widely appreciated tennis podcast.

Participants will be immersed in a fully engaging experience celebrating the sport, with activities ranging from themed quizzes to mini ping-pong tournaments, offering multiple opportunities for interaction and connection. Exclusive giveaways will also be available, including signed tennis balls, limited-edition patches, and collectible pins—perfect mementos of the evening. "Serve the Night" will not be just about sport, but a true crossroads of sport, creativity, and culture.

Enhancing the event is a unique collaboration with Italian illustrator Claudia Locurcio, whose distinctive visual language will come to life through 3D artworks displayed on the windows of the Via del Corso Brand Center and across the streets of Rome. Locurcio has also designed exclusive patches for customers to personalize their garments. The Brand Center will be fully themed, blending references to Roman architecture with clay tennis courts. Welcoming visitors at the heart of the experience will be a striking adidas-branded tennis ball measuring 1.5 meters in diameter.