Formula Caffè is coming to Milan nss sports celebrates racing culture

On the occasion of the Monza Grand Prix, nss sports presents Formula Caffè, an event that brings and celebrates the aesthetics, history and imagery of motorsport in Milan.

The event will take place at BarTolomeo, at Via Bartolomeo Eustachi 25, where nss sports will host a watch party for the Monza Grand Prix, turning one of the city’s venues into a meeting point to experience one of the most anticipated events of the season together. An opportunity to immerse yourself in a universe made of visual references, racing culture and its connections with the world of fashion.

Formula Caffè was born from the idea of looking at motorsport not simply as a competition, but as an aesthetic and cultural universe. A language made of speed, technology, liveries, helmets, sponsors, pit stops and technical details that, through its vintage dimension, has built a recognisable imagery far beyond the circuit. Over the years, these elements have found their way into lifestyle collections, graphics and design, becoming codes capable of telling the story of an era while continuing to influence the present.

It is precisely this aesthetic that takes centre stage at the event. Formula Caffè celebrates the most iconic side of racing, where performance and visual identity come together and every detail can become an element of style. From livery graphics to drivers’ suits, from sponsor typography to team colours, motorsport has built an extensive visual archive over the years that continues to be reinterpreted by contemporary culture.

For the occasion, nss sports will distribute exclusive gifts, conceived as an integral part of the Formula Caffè experience. Among them, a special tee inspired by the vintage aesthetics of motorsport, drawing on the graphic and visual codes that have made racing instantly recognisable even beyond the track.