The Milano Cortina Winter Games, kicking off with the opening ceremony at San Siro on February 6, will be a special moment for the city of Milan: for the first time, the city will find itself under the aura of the world’s most famous five rings, sharing excitement and spectacle with the timeless charm of Cortina, which last hosted an edition of the Games back in 1956.

On this occasion, nss sports is launching Winter Circles, an editorial project that will gather all content related to the event: reports, news, film curations, More Than, and editorials. The Olympic Games thus intertwine with fashion and lifestyle, giving voice to the brands that will help shape the aesthetics and collective image that Milan-Cortina 2026 will leave in everyone’s memory.

And then, the athletes. Because, after all, what lies beyond the competition itself? How can one get passionate about a team, a collective, a duo, or even an individual sport without understanding the athletes and their journey? From Dobbiaco with the Austrian Olympic team, to the peaks of Pitz Korvasch, to the big slopes of Livigno, and even to a cinema hall in Milan, nss sports aims to tell the story of the Olympic Games outside the usual framework, exploring the many venues that complete the circle.