The campaign for Marseille's new jersey is very JACQUEMUS-coded Provence and the lavender fields are the stars of the show

Olympique de Marseille and PUMA unveil the new third jersey for the 2026/2027 season. Inspired by lavender and the iconic landscapes of Provence, the new kit celebrates the roots of a club that is deeply Marseillais and inseparable from the surrounding territory. From the calanques to the hinterland, from olive trees to lavender fields, Marseille belongs to a Provence whose landscapes, colors, and traditions compose a unique identity. With this new jersey, PUMA and the club wanted to tell the story of a contemporary Provence: proud of its roots, vibrant, creative, and forward-looking.

The lavender color triumphs across the entire kit, while a tone-on-tone pattern, inspired by olive branches, is outlined on the front and sleeves. The buttoned collar, featuring elegant and contemporary lines, adds a refined touch to the silhouette, represents a major novelty, and effectively offers a very distinctive take on this detail. The midnight blue also creates a contrast: it finishes the collar, the sleeve cuffs, and the side panels, while also dressing the OM crest and the PUMA logo. On the back, under the collar, the Provençal flag recalls the club's attachment to its territory. To bring this story to life, PUMA and Olympique de Marseille chose to step away from the city (a background that is often the protagonist of the team's photoshoots) to explore one of the landscapes that shape the Provençal imagination.

The campaign was photographed in the heart of the lavender fields of the Domaine Les Grandes Marges, on the road to Manosque. In this natural setting, the geometric lines of the plantations, the sunset light, and the shades of purple become one with the design of the jersey.