Treviso FBC and Lenovo turn the club’s history into a new fan jersey Designed by Creative Director Marco Oggian
Lenovo and Treviso FBC have officially unveiled the fan jersey, a piece created as part of "Your Club Your Canvas", Lenovo's initiative within the global Work For Humankind programme. The jersey was designed by Marco Oggian, the Creative Director of the Italian project, who worked together with the club's community to develop a unique piece capable of reflecting its shared identity, traditions and values. Through a combination of creative tools and Lenovo's AI-powered features, including a motorola razr with moto ai to capture moments of inspiration, a Lenovo Yoga Tab Plus to develop his initial ideas, and a Yoga Pro 9i Aura Edition to finalise the design, Oggian transformed the stories, landmarks and traditions gathered from the community into a visual identity capable of representing the club's present and future. The result is a jersey that brings together heritage, ambition and a sense of belonging. In this creative process, Lenovo did more than simply sponsor a jersey. It has played a key role in transforming the collective memory of the Biancoceleste community into a new visual identity, bringing the stories, symbols and traditions of the local area to life.
The project comes to life through two interpretations of the jersey: a total white version, defined by a clean and minimal aesthetic, and a white-and-light-blue striped version inspired by the historic colours of Treviso FBC. Two iterations that reflect the desire to combine heritage and innovation, celebrating the club's past through a contemporary visual language. Every detail of the design builds a connection between the club, the city and its community: from the “Climb” on the shoulder, a metaphor for a journey of growth to be faced together, to the “Living Heritage” symbol, celebrating a passion passed down through generations.
The club crest and the message “Sempre al tuo fianco saremo noi” take centre stage on the chest. The jersey also features references to fans who have helped shape the club's identity over the years, including Fabio Di Maio, a longtime Curva Sud supporter who passed away in 1998, and Stefano Favaretto, the fan with the largest collection of club jerseys, turning the jersey into a living archive of Treviso's white-and-light-blue heritage.
Finally, Porta San Tomaso, Torre di Piazza dei Signori and the club's coordinates transform the jersey into a true map of the territory and its collective memory, completed by the slogan “Porto Pal Treviso”.
Made from lightweight, breathable technical fabric, the jersey combines high-definition sublimation printing with embroidery, woven patches and applied details. The production process is also designed to minimise material waste. A jersey born from the community, designed to tell its story and created to give something back to the local area. Proceeds from the sale of the jerseys will support two initiatives already active in the area: Treviso Kids, a programme introducing children under five to movement, play and football for the first time, and Treviso Bulls FBC, a Powerchair Football team that enables people with motor and neuromuscular disabilities to take part in team sports.
Your Club Your Canvas therefore shows how a club can become a cultural platform, and how technology can help a community tell its own story. Because when a jersey is born from the stories of those who live it, it becomes much more than a shirt: it becomes memory, identity and belonging.
