New Balance celebrated the special bond between Bergamo and Atalanta The launch of the new Home jersey is being marked by a number of special initiatives

It’s not just the two horizontal bands framing the word “DEA” across the chest. It’s not just the New Balance logo on the back—subtle yet unmistakable—reinforcing its identity. Every detail of Atalanta’s new 2025/26 Home jersey speaks a clear and powerful language: one of belonging, pride, and deep-rooted love for Bergamo. The new kit proudly showcases the unmistakable black-and-blue vertical stripes, updated with a subtle yet bold touch. A breathable panel on the back of the shirt cleverly shifts the orientation of the stripes, adding a modern twist to a classic design.

This is a jersey that doesn’t just get worn—it tells a story. A story of deep roots, of tradition, of community. To unveil it, Atalanta and New Balance chose a symbolic path: a short journey through the heart of the city, one that speaks more clearly than any press conference about what this kit truly represents. The journey begins at the historic trattoria d’Ambrosio—known as “da Giuliana” to the people of Bergamo—an iconic place where authentic flavors meet generations of fan stories. A meal here is more than food: it’s a ritual, it’s family.

And after the trattoria comes the symbolic sweetness of Gelateria Marianna, which for the occasion created a special flavor: the black-and-blue stracciatella. A tribute that goes beyond ice cream. An idea that combines creativity and passion, taste and emotion—a perfect blend of football and local culture. Because Bergamo isn’t just Atalanta’s home: it’s the beating heart of its identity.

This jersey embodies all of that: the toil and the triumph, the grit and the silence of the valleys, the roar of a packed stadium, the pride of those who wear these colors even in hard times. It’s not just technical fabric: it’s skin, it’s memory, it’s a promise. With this new New Balance jersey, Atalanta reaffirms its unbreakable bond with the city and with those who live it every day. Because in Bergamo, Atalanta is more than a team: it’s a way of life.

Atalanta's new Home jersey is available on New Balance’s official store and in some selected shops.