The srt of craftsmanship according to New Balance and Enrico Cerea The new Atalanta 991v2 Made in UK sets the scene for an experience bringing sneaker culture and fine dining together

Attention to detail, the pursuit of quality and the value of craftsmanship. Three elements that bring New Balance and fine dining together, two seemingly distant worlds that met in Bergamo for a special experience organised by the American brand. It all started with the new Atalanta Made in UK 991v2, a reinterpretation of one of the most iconic silhouettes in the New Balance catalogue, infused with the identity of the Nerazzurri club. Made at the brand's Flimby factory in the UK, the sneaker retains the suede, mesh and synthetic construction that defines the model, while incorporating details inspired by Atalanta's 2026/27 Third kit.

At the heart of this sneaker is a commitment to craftsmanship, the same value that underpins Enrico Cerea's cuisine. The Executive Chef of Da Vittorio in Brusaporto, a restaurant awarded three Michelin stars, shared his expertise and knowledge during a special cooking class held at the New Balance Lounge, the most exclusive space inside the New Balance Arena. An encounter between two seemingly distant worlds, united by a pursuit of quality and an attention to detail expressed through gestures, techniques and an in-depth understanding of ingredients.

Between a visit to the New Balance Arena, a walk through Bergamo and a hands-on experience in the kitchen with a Michelin-starred chef, the day brought together three different dimensions of Italian and international culture: football, local heritage and gastronomy. Three worlds whose common ground lies in attention to detail and the ability to celebrate their roots.

On one side, Atalanta's history, deeply rooted in the city and its community; on the other, a culinary tradition that has turned local heritage into an internationally recognised expression of excellence. In between, a city that tells its story through its architecture, its landmarks and its many distinctive qualities. The 991v2 provided the starting point and common thread for the experience, taking guests on a journey through different worlds united by the same philosophy.