The street football pitch inspired by an Ajax jersey It's the Adidasplein in Amsterdam, obviously

It's inspiration that guides the creation of football jerseys that are iconic and legendary. In other cases the football jersey itself becomes inspiration for something else. Like a football pitch, for example. This happened in Amsterdam with the rebirth of Adidasplein, one of the city's most iconic street soccer pitches thanks to the work of Daily Paper. In conjunction with adidas and the Amsterdam city administration, the brand breathed new life into a place of worship, which was essential for the development of children who grew up to be professional footballers such as Ryan Babel, Urby Emanuelson, and Ryan Gravenberch.

The pitch boasts not only a new playing surface and an upgraded drainage system but also an outer fence embellished with a design mirroring an Ajax shirt. This design specifically originates from a 2022/23 season training kit, conceptualized by Daily Paper to commemorate their African roots. The fence's diamond motif draws inspiration from East African beadwork decorations, aligning seamlessly with the visual aesthetic and color scheme of the aforementioned jersey. It offers a venue for playing, personal growth, and social interaction, thereby cultivating a powerful sense of community.