nss sports and Cisalfa launch Sweet Soccer A project celebrating street football

nss sports and Cisalfa present Sweet Soccer, a project dedicated to the culture of street football and its impact on the contemporary imagination. An initiative created to celebrate the most authentic and spontaneous side of the love for the game. The first event is set for Friday, June 5, with a takeover of the nss newsstand in Piazza Bruno Buozzi, Milan.

The occasion will also mark the official launch of the new football kit, designed by nss sports in collaboration with Cisalfa. A jersey-and-shorts combination created to embody the project’s aesthetic through references to streetwear and contemporary football culture.

Alongside the kit, "Sweet Soccer. The Evening Football Manual" will also be unveiled, a fanzine collecting and retelling some of the most iconic street football games that became part of the childhood and teenage years of entire generations. A tribute to the most spontaneous and collective dimension of football, made of improvised matches, ever-changing rules and urban rituals that shaped the way the game was experienced far from professional stadiums.

The collaboration between nss sports and Cisalfa Sport will continue throughout the summer with a series of events dedicated to street football and its cultural dimension. Sweet Soccer will unfold as a travelling project made up of events, activations and community-driven moments designed to bring attention back to the game played in playgrounds, courtyards and urban spaces that helped build the collective imagination surrounding football.