Sweet Soccer, the Milan party curated by nss sports and Cisalfa Sport

At the end of May, nss sports and Cisalfa Sport presented Sweet Soccer, a project dedicated to street football culture and its impact on contemporary imagery. An initiative born to celebrate the most authentic and spontaneous side of a passion for football. The project unfolded across several Italian stops: starting in Milan, followed by Genoa and Cagliari, before concluding on July 19 with a final event back in Milan at Bar Sport, a unique touchpoint of its kind.

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Photos from the Sweet Soccer closing party nss sports and Cisalfa Sport wrap up their summer events with a final event at Bar Sport | Image 627513

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Photos from the Sweet Soccer closing party nss sports and Cisalfa Sport wrap up their summer events with a final event at Bar Sport | Image 627483

From the Mundialito to 2v2 football and 2v2 footvolley, we covered the various facets of street football, pairing the events with the creation of a fanzine: a true manual dedicated to this culture. The publication also accompanied the launch of the Street Soccer Jersey, which was made customizable specifically for the final event, allowing participants to choose the number to print on their shirt.

The Sweet Soccer tour followed a very specific trajectory. Indeed, the cities featured in the project are the same ones identified by Cisalfa Sport for its regional expansion, coinciding with the opening of new store locations. The objective was to bring not just sporting events to Italian cities, but genuine community gatherings capable of creating a dialogue between sport, culture, and community.

Photos from the Sweet Soccer closing party nss sports and Cisalfa Sport wrap up their summer events with a final event at Bar Sport

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