adidas and Willy Chavarria defined the opening of the 2026 World Cup We already have the most iconic moment of the tournament

The 2026 World Cup started with a banger. On the inaugural day of the tournament, adidas and Willy Chavarria showcased a new collection that lit up the Mexico City Stadium. Before the game against South Africa, Kenia Os modelled a collection that is the purest recognition of the intersection between fashion and football.

It was a tribute to Mexican football heritage with a contemporary twist. Each garment was embellished with Chavarria’s signature embroidery and striking graphic designs, as well as the collection's namesake slogan, "Comienza Con El Sueño", which has been transformed into a true statement of intent and stitched directly onto the fabric.

A true fashion statement that is likely to go down in history as one of the most iconic moments of the 2026 World Cup, if not in the history of the tournament itself. More than just a pre-match presentation, it represented a powerful celebration of identity, culture, and creativity, setting a new benchmark and proving once again that football has become one of the most influential stages for contemporary fashion.