Sweet Soccer kicks off its tour celebrating street tootball culture The recap of the first event in Milano

The Sweet Soccer tour officially kicked off with its first stop at Parco Argelati in Milan. The project, born from the collaboration between nss sports and Cisalfa Sport, debuted with a Mundialito tournament that brought together players, football enthusiasts, and curious onlookers around an aesthetic that reinterprets the language of contemporary football. Dominating the pitch were not only the matches themselves, but also the Sweet Soccer jerseys, which became the standout feature of the day alongside Street Smash Burgers, which provided catering for the event, helping to turn the tournament into a social occasion.

Sweet Soccer is a project dedicated to street football culture and its impact on the contemporary imagination. An initiative created to celebrate the most authentic and spontaneous side of the passion for football. The Milan stop marks only the beginning of a tour that will travel to other cities: the next event will take place in Genoa on June 26 at USD Polis 1993, featuring a free and open-to-all 2v2 tournament accompanied by a DJ set.