Every fashion brand dressing Europa League clubs in 2026/27 Elegance is mandatory on Thursday nights, too

The Europa League has developed something of a cult following among football fans over the years. Thursday night fixtures, relatively unknown teams from far-flung corners of Europe, small stadiums and players with unpronounceable names who, on the right night, can give supporters of the biggest clubs a nightmare. The 2026/27 edition is no exception, with a league phase that has already delivered some rather unusual stories.

At the same time, over the past few years, the Europa League has managed to establish its own identity, cementing its status as a competition of the highest calibre. Lifting the trophy now means earning prestige and international recognition, something that has certainly not gone unnoticed by sponsors. Among them, several fashion brands have started to embrace the competition, accompanying clubs on their European away trips with dedicated collections and capsules. A way of adding an aesthetic dimension to the story of European football, through a language built around elegance, craftsmanship and contemporary style.

The fashion brands dressing Italian and Premier League clubs

Starting with the Italian clubs, Juventus and AC Milan are bringing the same elegance seen in Serie A to the European stage. The Bianconeri are dressed by Giorgio Armani, while the Rossoneri are sporting the first collection developed by Boggi for the club. Looking at the Premier League clubs, Bournemouth have partnered with Sandbanks, the British fashion brand co-founded by former footballer Jamie Redknapp, while Crystal Palace have opted for Macron O.N.E., the lifestyle division of the Italian sportswear brand.

From Paul Smith to Scalpers: Ligue 1, La Liga and Bundesliga

There are three Ligue 1 clubs competing in the Europa League, but only two fashion brands represented. This is because IZAC provides the formalwear for both Lyon and Rennes, while Marseille are continuing their partnership with Paul Smith, first seen last season. Moving on to La Liga and the Bundesliga, Scalpers is the fashion partner of Real Sociedad, while Bayer Leverkusen have teamed up with Lerros.

The fashion brands of the other Europa League clubs

AZ Alkmaar have opted for a partnership with a local brand, FOUR Amsterdam. The same philosophy applies to Austrian sides Sturm Graz, dressed by Jeremy's, and Red Bull Salzburg, who naturally wear AlphaTauri, the fashion brand belonging to the Red Bull family. The AlphaTauri logo can also be spotted on the official outfits of Slovenian club Celje.

The most intriguing partnership remains the one between Aimé Leon Dore and Olympiacos, building on what we saw last season. Benfica have gone for an all-black look with Suits Inc, while Torrense are dressed by Under Blue. Rounding off the list are Sparta Prague with Steilmann, Belgian side Royale Union Saint-Gilloise with Eden Park, Bulgarian club Levski Sofia with Desizo Monni, Hungarian side Ferencváros with Macron O.N.E. and, finally, Armenian club Ararat-Armenia with Light Affect.