Articles by "Lorenzo Bottini"
From bootleg to branding
A conversation with David Bellion, Sonya Kondratenko e Ted Philipakos
The On Revolution: how a Swiss brand is changing the running scene
A trip from the On Labs in Zurich to the OAC Europe training base in St. Moritz
Fiorentina's new Home jersey by Kappa is a deep dive into the '90s
You can't get more nostalgic than this
Make Tennis shoes great again
At the Rome Internationals, tennis shoes are back in the spotlight
Will Travis Scott be the extra man in the Clasico?
Barcelona will take the field in the most important game of the season with the rapper's logo on their jersey.
All the jerseys of the Giro d'Italia 2025
From the pink jersey to the special kits created by the racing teams
Will it really be a BootsOnlySummer?
Rosalía at the Met Gala may have launched a new football-inspired trend
Ambra Sabatini - You Got This
We met the adidas athlete at their training center in Livorno
"Fiorentina vs Empoli captured on film - A look into Serie A residency"
Come join us on the stands of the Artemio Franchi stadium for the Tuscan derby.
Brace yourself, the Nike Total90 jerseys are coming back
The first one is that of the Dutch National Team.
Maserati and Giorgetti are the protagonists together at MDW
A one-off Grecale to discover from April 8th
Real Madrid returns to 1999
Finally, the adidas jerseys with the historic sponsor Teka are available again
LeBron will have his own Barbie doll
He is the first athlete to have his own version of Ken
No one transforms their jerseys like Orlando Pride
Sophie Hird's latest work confirms the power of upcycling applied to kits
Be careful, tennis, golf wants to steal your quiet luxury
Can the most exclusive sport become a global trend?
Liverpool has unveil its Nike AirMax collection
The latest one with the Swoosh next to the Reds logo
Acne Studios and Kappa meet on the pitch
A new collaboration celebrates the 90s aesthetic of the Beautiful Game
For sports brands, nostalgia is a trap
What will remain when the last retro release will be dropped?
Roma - Cagliari on film - Residency w/ Serie A
The Olimpico Stadium pushes Ranieri's team to their sixth consecutive victory
Running in the woods with adidas Terrax and GORE-TEX
For once, we have brought the gorpcore style where it should always be
The new Mexico jersey is already a classic
Between gold details and the return of the Trefoil, a masterpiece signed by adidas
Manchester United presented their new stadium
Will it be one of the biggest in Europe, but will it have the same charm as Old Trafford?
Balenciaga showcases PUMA and Alpinestar on the runway
Coats in acetate and down jackets by Arsene Wenger
