Will Travis Scott be the extra man in the Clasico?

It was the 2022 when Barcelona took the field in the Clasico with the OVO owl on their jersey, the first chapter of the revolutionary agreement between the Catalan team and Spotify, who had just acquired the Naming Rights of Camp Nou as well as being the main shirt sponsor. At the time, the collaboration, born to celebrate Drake's 50 million streams on the platform, had been limited to the playing field, with the jersey only given to Friends & Family. Then came the ones with the logos of The Rolling Stones, Rosalia, Karol G, and Coldplay, all tied to concerts organized in Barcelona and later put on sale, selling out within a few hours. This trend has led both Barcelona and Nike to create a true lifestyle collection associated with the game jersey for the upcoming Clasico that will be played on Sunday, May 11th at the Olympic Lluís Companys de Montjuïc, with Travis Scott as the undisputed protagonist. 

Cactus Jack will not only appear on the game jersey worn by Lamine Yamal and his teammates in the match that could decide LaLiga 2024/25, but has also signed a capsule collection with the logo of the blaugrana and the aesthetics of his merch, which as usual, has flooded online stores. While the jersey lasted only the time it took to refresh the Barca website, which was stormed by both fans and Travis' fans, the lifestyle items will be put on sale today, ranging from a visor cap, a zip hoodie, and even a brown leather ball that looks like it came from the last century. And the Barcelona players have lent themselves to the styling with the right attitude to interpret the Cactus Jack collection, strengthening the relationship between football and music in the name of Spotify. The streaming platform is diversifying the channels through which it promotes its partnership with one of the coolest clubs of the moment - thanks, of course, to the figures of Lamine Yamal and Jules Koundé - with personalized playlists and football-music contacts. 

And it is precisely this connection between the music world and the sports world that has found its main protagonist in Travis Scott, jumping from a cage at Coachella to the ring at Wrestlemania, bringing back the prototype of alpha masculinity. It was only a matter of time before he ended up wearing a Barcelona jersey, with whom he obviously shares Nike as the technical sponsor, which surely pushed for this Cactus Jack connection. Compared to the other singers chosen by Spotify, Travis Scott is certainly the most sports-oriented and the one who best represents the potential of sponsorships between Nike, Spotify, and Barcelona. A perfect triangle with the new Cactus Jack collection at the center, which, fortunately for Travis' fans, should arrive before the rapper's merch.