AC Milan and PUMA unveil the 2025/26 Fourth Kit with Slam Jam A manifesto between sport and street culture

AC Milan and PUMA have officially unveiled the 2025/26 Fourth Kit, developed in collaboration with Slam Jam, a cornerstone of contemporary Italian culture. More than a jersey, it is a visual manifesto bridging sport, fashion, and urban identity. Debuted on February 22 during the league clash against Parma, the kit marks a new chapter in the increasingly fluid dialogue between performance and lifestyle.

The Fourth Kit arrives in two colorways: a deep red iteration, iconic and timeless, and a sleek silver version—an homage to Slam Jam’s minimal, industrial aesthetic through a shade historically tied to Milan. Fittingly, the club teased the launch with archival imagery of players wearing solid red or grey shirts. Both editions are punctuated by sharp black graphic details, while the Rossoneri crest remains front and center, anchoring the project to its sporting heritage. The Fourth Kit expands into a complete capsule—jacket, training pants, and accessories—designed to move seamlessly between matchday and the rhythms of everyday urban life.

The jersey is built around the claim "Welcome to Hell", while a nod to Herbert Kilpin’s historic declaration—"We will be a team of devils"—takes shape as a bold graphic statement: the iconic Rossoneri devil, inspired by Bruno Prosdocimi’s original sketches, stretches across the front and back of the shirt, even appearing hidden within the lining of the Limited Edition. An almost couture-like detail, conceived for those who experience the piece as a collectible object as much as a stadium essential.

The Fourth kit 2025/26 is available in official AC Milan stores, at store. acmilan.com, in PUMA Stores, on PUMA.com and at selected retailers worldwide.