adidas brings back Sweden’s iconic 1994 jersey with Henrik Larsson The player who helped make it timeless

Sweden’s third-place finish at the 1994 FIFA World Cup still stands as one of the most remarkable achievements in the tournament’s history. A milestone that reshaped the trajectory of Scandinavian football while inspiring entire generations. Helping the team accomplish that feat was adidas, which created one of the most iconic kits in football history — now returning with an exceptional face attached to it, the very player whose signature afro made it unforgettable: Henrik Larsson.

The jersey is part of the Bring Back Collection, the line through which adidas is reintroducing some of the shirts that helped define the unforgettable aesthetic of USA ’94. In Sweden’s case, this new version faithfully recreates every detail of the original 1994 design: the vibrant yellow base, the classic collar, the bold royal blue adidas three stripes running across the body, and the centrally placed SvFF crest perfectly capture the expressive spirit of ’90s football design. A timeless jersey that returns to the spotlight through a striking campaign shoot in which Larsson channels the same sense of coolness that defined 1994 — this time filtered through the calmness and elegance that come with age.

The collection was conceived as a tribute to adidas’ football heritage, reinterpreted through the contemporary lens of football aesthetics, collecting culture, and individual expression. Originally designed as a statement of defiance against traditional conventions, Sweden’s 1994 home jersey embodied adidas’ ambition to merge the restraint of Scandinavian minimalism with the excitement and growing confidence of a national team ready to leave its mark on USA ’94. The same ambition Sweden will look to recreate at the 2026 FIFA World Cup.