Jannik Sinner is the testimonial for Gucci Altitude With the 2026 Winter Olympic Games quiet luxury now extends to the world of alpine skiing as well

In view of the Milano Cortina 2026 Winter Olympic Games, Gucci debuts in the world of winter sportswear with the launch of its exclusive line Gucci Altitude. The protagonist of the launch campaign is Jannik Sinner, the brand's Global Ambassador. On this occasion he rediscovers his passion for skiing, a sport he practised from childhood before dedicating himself exclusively to tennis but still enjoys in his spare time. The campaign images portray him wearing the new Gucci Altitude ski suit, characterized by the unmistakable GG logo which integrates harmoniously into the design, giving a touch of discreet yet recognizable luxury.

In addition to jackets, turtleneck sweaters, goggles and sunglasses, there is also a snowboard featuring the brand's iconic colors, red and green. With Gucci Altitude, the concept of quiet luxury now extends to the world of alpine skiing as well. Leveraging the exposure that only an event like the Olympic Games can provide, Gucci has taken on the challenge of combining the brand's discreet elegance with the functionality, technology and all the requirements demanded by the technical garments of winter sports. This fusion creates a new and distinctive aesthetic, where functionality meets glamour without ostentation.