Peuterey is serious about football The partnerships with Fiorentina and Feyenoord are the best evidence
In the increasingly visible intersection between football and fashion, there is a brand that is working diligently to stand out through style and elegance. This brand is Peuterey. The Italian luxury casualwear brand became the Official Formal Fashion Supplier of Feyenoord in the middle of last season, signing a contract until the 2027/28 season, while in the 2025/26 season it officially became the Official Fashion Partner of Fiorentina, signing a three-year partnership. Two agreements with different commercial meanings but sharing the common mission of elevating the concept of style in football.
The garments chosen for Feyenoord, both players and technical staff, perfectly embody sporty elegance and distinctive refinement of Peuterey. Among the proposed fits, tailored coats with impeccable cuts and jacket-and-trouser suits with soft and comfortable shapes stand out. The dominant shade is a refined navy blue, a color that has always inspired class, professionalism, and elegance, in line with the brand identity and the high-level sporting environment. This color choice helps create a coordinated and distinctive image, strengthening Peuterey’s presence not only on the pitch but also in the media context and official club occasions. The goal is to convey a message of style and quality in international excellence contexts such as the Champions League and the Europa League.
The partnership with Fiorentina, on the other hand, represents a collaboration that celebrates Tuscan excellence, combining fashion and sport, elegance and passion, style and identity. A union of intentions in which the brand signs the formal uniforms for the men’s and women’s first teams, creating two distinct collections but sharing the same stylistic signature and a style capable of expressing belonging, ambition, and pride even off the pitch. In the case of the men’s team, this mission was achieved through the creation of a violet turtleneck, echoing the concept of the football jersey, to be worn naturally under a long-sleeve shirt or paired with a windbreaker. The women’s team collection is the perfect synthesis of elegance and sport: a mock polo neck sweater with ribbed details on the sleeves and lower part, worn with a pair of refined trousers. While dark tones characterize almost the entirety of both collections, the women’s collection offers a surprise with a white bomber jacket that stands out.
Peuterey is serious about football, demonstrating a clear and determined ambition to impose its stylistic signature in the world of the sport. The goal is to make the distinctive logo with the three red dots, inspired by one of the majestic peaks of Mont Blanc from which the brand takes its name, an iconic and recognizable symbol for football.
