Read nowLong-formMay 21, 2025What makes the clubs color so importantHow a simple choice made early-on affects the lifelong identity of a football club
Read nowLifestyleDec 14, 2023The graphic avant-garde of the Torino FC crest How Torino FC Set the Bar High for Minimalist Badges
Read nowLifestyleMar 30, 2023What it means to have a universal font like in the Premier LeagueA choice that goes far beyond ensuring that names and numbers are visible
Read nowLifestyleJan 31, 2023Are we going too far with the special jerseys?In the ever-expanding landscape of football shirts, one particular type is exploited more than others
Read nowLifestyleJan 19, 2023Five brands that will make a comeback in 2023Some historical brands have set their sights this season on relaunching themselves in the football that counts
Read nowLifestyleJan 11, 2023The Most Promising New Kit Partnerships of 2023How the technical sponsorship landscape will change in the coming year
Read nowLifestyleJan 2, 2023What happened in 2022 in the world of footballThe eternal struggle between Messi and Cristiano, Real Madrid's Champions and the passing of Pelé
Read nowLifestyleDec 23, 2022Why more and more footballers choose to use old boots Vinicius Jr. is doing this to get back at Nike, but he is not the only one
Read nowLifestyleDec 13, 2022How the next World Cup will be playedGoodbye to the Group Stage as we know it, Qatar 2022 marks the end of a wonderful era
Read nowLifestyleDec 2, 2022Managers' Style at the World CupThe players don’t get to choose what they wear at the World Cup, but the managers do
Read nowLifestyleNov 28, 2022The Son Heung-min effect on Asian football Nobody could hope for a better model than the South Korean footballer
Read nowLifestyleNov 24, 2022Cameroon's history of football kit controversiesWhether it's offending FIFA or being taken to court by their sponsors, Cameroon is second to none
Read nowLifestyleNov 11, 2022Y-3 importance in the fashion football relationshipYohji Yamamoto's contribution was ahead of its time, and today it reaps well-deserved celebrations
Read nowLifestyleOct 28, 2022Haaland has already make the Manchester City jersey an icon?The breathtaking impact of the Norwegian is having a knock-on effect on our perception of the kit
Read nowLifestyleOct 26, 2022Fashion brands that have made national kitsWhen the relationship between the two worlds reaches the pitch
Read nowLifestyleAug 15, 2022The Evolution of the Football Kit Launch - Part TwoMajor changes the past decade have affected both the aesthetics and communication of clubs
Read nowLifestyleAug 9, 2022The Evolution of the Football Kit Launch - From early '80s to the new millenniumOver the years, the presentations have gradually refined, defining the changes that football itself has undergone
Read nowLifestyleJul 4, 2022How Nike invested in women's footballSince 2019, the Swoosh has decided to invest more and more in the movement, and now ahead of the European Championships it is reaping the benefits