Giorgio Armani designs Juventus' new formalwear

On the eve of the start of the 2025/26 Serie A season, Juventus announced that starting from this season, the formalwear will be designed by Giorgio Armani. "The partnership - reads the official website - includes a selection of Giorgio Armani suits created to accompany the Men first-team players on all official off-pitch occasions throughout the 2025/2026 and 2026/2027 seasons". The collaboration with LoroPiana therefore comes to an end. At the moment, there are no official images of the collections designed by Armani for the Bianconeri, with the debut set to take place during the tunnel fit that will precede the league opener against Parma.

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Although there are still no images, the club has provided a description of the two outfits: "The wardrobe, designed for all national and European competitions, strike a balance between sartorial sophistication and contemporary comfort, with fluid lines, refined detailing, premium materials and a palette centred on the iconic midnight blue that defines the Giorgio Armani style. The looks includes suits styled with overshirts featuring a classic shirt collar, available in crêpe and water-repellent cashmere for the colder months, alongside soft trousers, T-shirts, polos and rollnecks in lightweight wool". The club also added that players and staff will have a special outfit for Champions League evenings: "For European fixtures, the suits feature fully deconstructed jackets and relaxed trousers, to be worn with viscose polos and T-shirts. A more formal midnight-blue suit, created for public appearances and special occasions, is paired with a white shirt and a jacquard-logo tie".