Jude Bellingham stars in the new Louis Vuitton campaign Yet another confirmation of his iconic status

Louis Vuitton once again places its trust in Jude Bellingham as a brand ambassador. The Real Madrid midfielder, whose team the maison serves as Official Formalwear for, was chosen alongside Callum Turner to star in the launch campaign for the Spring/Summer 2026 Men's Pre-Collection. This new line is designed by Pharrell Williams, the artistic director of Louis Vuitton. For the shoot, Bellingham was photographed by Oliver Hadlee Pearch in a distinctly British setting, evoking refined tailoring traditions while wearing pieces that reinterpret the codes of iconic sartorial eras.

Since 2024, Bellingham has been a Friend of the House for Louis Vuitton, and in these images he exudes the same class paired with the unshakable self-confidence he displays on the field. This is perfectly illustrated by his celebrations, standing like a statue with arms wide open and eyes fixed on the cheering crowd. In Hadlee Pearch’s shots, this feeling is reinforced by an image where Bellingham looks directly into the camera while balancing a vintage football on a special model of the LV Remix designed in amphibious style.

Effortlessly in control, he maintains a dandy-like aura through tailored cuts that convey comfortable elegance. This campaign once again confirms Bellingham’s status as an off-field icon, whether wearing the camiseta blanca of Real Madrid or representing England. A true fashion icon, he embodies the perfect balance between sporting excellence and undeniable sophistication in his approach to style, making him a role model for younger generations.