Ousmane Dembélé is ZEGNA's new Global Brand Ambassador The PSG star strengthens his relationship with the brand

On the eve of the Champions League final between PSG and Arsenal, Ousmane Dembélé has been named the new Global Brand Ambassador for ZEGNA. A choice that feels natural, almost inevitable, considering the shared journey built over the years between the French superstar and the Italian maison. The bond between the player and the brand has grown stronger through increasingly iconic public appearances. Dembélé has chosen bespoke ZEGNA looks for the most important moments of his career, from the Ballon d’Or ceremony to the UNFP Trophies, where he was awarded Ligue 1 Best Player in both 2025 and 2026. Essential yet sophisticated outfits capable of expressing a new vision of menswear formalwear: less ostentation, more character.

Dembélé is not only one of the strongest football players in the world, but also part of a generation of athletes who have transformed talent into a personal language, making discipline, resilience, and the constant pursuit of excellence defining elements of their identity. Values that perfectly align with the world of ZEGNA, long synonymous with understated elegance, evolved tailoring, and contemporary luxury. His appointment as ambassador therefore arrives as the natural evolution of an authentic relationship, built on a shared vision of style.

With this partnership, ZEGNA further strengthens its position on the global stage by choosing a face that embodies a contemporary masculinity shaped by talent, balance, and self-awareness. And Dembélé, for his part, further cements his status as an icon beyond football, moving effortlessly between athletic performance and aesthetic sophistication. At a time when the boundaries between sport, fashion, and lifestyle continue to dissolve, the meeting between Ousmane Dembélé and ZEGNA tells a story that goes far beyond a simple collaboration: it speaks to a new idea of masculine elegance, where charisma requires no excess and luxury is expressed through personal identity.