Why is PSG wearing last year's Away kit? They will most likely do it again in 2026
PSG is redefining part of its aesthetic by seeking to build loyalty around Paris’s iconic monument: the Eiffel Tower. A first sign arrived after the victory in the Champions League final against Inter: during the celebrations a celebratory jersey appeared in which the star that completes the club logo had been redesigned to recall the shape of the Eiffel Tower. Even the Home jersey for the 2025/26 season is a clear reference to the monument since the classic Hechter stripe, as well as the rest of the shirt, is embellished with a pattern that evokes the metallic geometries that have always characterized the work completed for the 1889 World’s Fair.
Then there’s the away jersey, a white shirt on which the distinctive silhouette of the Eiffel Tower is depicted with two brushstrokes, one blue and one red, almost to symbolize the artistic value of a timeless emblem long integrated into PSG’s history because it is included in the official logo. The curious thing about this away jersey, however, is that the one used in the 2025/26 season is the exact replica of the one used in the 2024/25 season. Releasing two identical shirts for two consecutive seasons today has become a rare practice in football, which tends to follow the unwritten rule that each new season should correspond to a new line of playing kits, whereas in the 1990s it was a more common custom. It was also used by PSG. The white shirt with the red and blue Eiffel Tower is in fact a reference to a kit already worn by PSG for two consecutive seasons, from 1990/91 to 1991/92, thus creating an aesthetic and temporal tribute.
What we’ve seen, however, does not seem to be an isolated case since, according to early leaks, PSG will introduce a new kit next season which will be used for the 2026–2028 biennium, replicating what was done in the previous two years. A countercurrent choice, both by the Parisian club and by the technical sponsor Nike. There is no official statement explaining the reasons behind this decision but most likely it is a choice linked to environmental sustainability and therefore to the desire to follow a policy that reduces the environmental impact caused by the production and transport of playing shirts. A line shared by other clubs in Europe and which in this specific case has allowed PSG to permanently tie its image to that of the Eiffel Tower, a result of enormous importance given the new internal threat represented by Paris FC.
