5 emerging brands bridging football and fashion And you should definitely be following
With the chaos of the 2026 World Cup behind us, the transfer market wrapped up, the new football season underway, and the international break giving us some breathing room, we went back to digging through our Instagram feeds to discover emerging brands bringing football and fashion together. From lifestyle pieces to garments that take some of the game's most recognisable elements and rework them into unexpected collections, these are some of the names worth knowing.
Ophsides
In New York, Uyi Omorogbe and Ruja are trying to rewrite the relationship between football and fashion through Ophsides, the luxury brand they founded after meeting through football. Its aesthetic blends contemporary lifestyle with some of the game's most recognisable visual codes, all underpinned by an attitude that challenges fashion's status quo. The perfect example came during the latest New York Fashion Week, when the brand took over the scene around the shows of Michael Kors, Calvin Klein and Thom Browne.
Chiques FC
Chiques FC was born in California from Ian Hernandez's vision and from the deep-rooted relationship between football and Oxnard's working-class community. The brand starts with an act of reclamation: the term Chiques, long associated with gangs, becomes instead a marker of belonging, local identity and passion for the game. From there comes a language that moves across football's different aesthetics without being confined to the pitch: graffiti-covered jerseys, lifestyle pieces drawing from hooligan codes, and futuristic capsules that reinterpret the legacy of football's icons.
NEIGHBORHOOD SPORTS CLUB
California is also home to NEIGHBORHOOD SPORTS CLUB, a lifestyle brand based in Oakland. Its latest collection, HOME & AWAY, sits at the intersection of sportswear and lifestyle, reworking jerseys, trackwear and silhouettes through a DIY approach designed to move seamlessly between football, the street and everyday life.
Diana Rikasari
Can a football jersey become an elegant evening dress? In the vision of Diana Rikasari, the Indonesian fashion designer, the answer is yes. Reworking is at the heart of her practice, giving football shirts a new identity as extravagant sweaters, lightweight T-shirts and womenswear pieces where vivid colours collide with the more structured patterns of jerseys.
Spencer Berry
Football's balls play a fundamental role in the game's visual language and, perhaps for that very reason, they become the focal point of Spencer Berry's collections. His wool hats, inspired by the design of the Jabulani and the Champions League Starball, have become cult objects: seemingly subtle details, instantly recognisable to those who know and live football on a deeper level.
