Which fashion brands dress Serie A clubs? The full list for the 2026/27 season

The opening weeks of the Serie A 2026/27 season have brought more than new teams, players and kits to the pitch. They have also marked the beginning of a new season of formalwear. Before and after matches, the way clubs present themselves has become an increasingly important part of their identity, with fashion partners playing a growing role in shaping their image. From tailored suits and contemporary details to references to tradition, Italian football continues to strengthen its relationship with fashion.

AC Milan in Boggi Milano

Among the biggest formalwear changes this season are those involving Milan and Roma. The Rossoneri are no longer partnered with Off-White and will now wear Boggi Milano for official occasions. The first collection consists of two suits: a grey pinstripe double-breasted suit paired with a red tie, and a slate-grey B TECH double-breasted suit featuring contrasting red details and a technical-fabric waistcoat.

Roma and the return of Dsquared2

Roma have signed a multi-year partnership with Dsquared2, marking the brand's return to football after its previous collaboration with Manchester City. The collection has yet to make its debut, but for the men's team it will feature a refined grey suit with a double-breasted jacket, white shirt and burgundy tie bearing the words “ROMA 1927”, a detail that references the club's history and identity. For the women's team, meanwhile, Dsquared2 has taken a more contemporary approach, introducing a modern jacket designed to combine functionality and style.

Atalanta, Genoa, Monza and Parma change their look

Other clubs have also introduced new names to their formalwear line-ups. Atalanta have moved from Replay to Montezemolo, while Genoa have signed an agreement with Naples-based brand Mulish for the 2026/27 season. Monza, meanwhile, will be dressed by Manuel Ritz for their return to Serie A, while Parma have recently entered into a partnership with Roberto Ricci Designs.

Juventus and Napoli stay with Armani

While several clubs have changed their fashion partners, others have kept the same formalwear relationships from last season. Juventus are among them, unveiling a new collection by Giorgio Armani during the opening weeks of the championship, while Napoli continue to wear Emporio Armani for official occasions.

Como and Inter, tailoring meets tradition

Beyond Serie A, Como have brought the elegance of Brioni to the most prestigious stage in European football, wearing tailored blazers and carrying handmade bags in the Champions League. Inter have also renewed their partnership with Canali, the Nerazzurri's Official Formal Wear Partner since 2024.

Bologna, Fiorentina and Lazio stay the course

The relationship between Bologna and C.P. Company also continues. The brand was founded in the city from the vision of Massimo Osti and has since developed an international identity without losing sight of its roots. The partnership between Peuterey and Fiorentina is also ongoing, while Lazio will once again wear suits by Sartoria Cardona this season.

Udinese and the Macron O.N.E. approach

One of the more interesting approaches this season comes from Udinese. In these opening weeks, the Bianconeri have moved beyond the traditional tracksuit, opting instead for Macron O.N.E. — Own Nothing Else, Macron's lifestyle collection — from the club's technical sponsor. The pieces are designed to accompany the team before and after matches, but their aesthetic is closer to contemporary everyday wear than traditional club sportswear. It is a choice that expands the idea of what a team's off-pitch wardrobe can be, moving it beyond the boundaries of the classic representative tracksuit.