earth day [section1]
THERE’S NO MORE TIME
On Aprile 22nd it is Earthday, the day dedicated to the preservation of the planet that is hosting us. It is "sick" of global warming since man, through overproduction and arrogance has distorted the natural rhythms of the ecosystem, pushing them to the limit. From the Kyoto agreement to reduce CO2 emissions in 2005, from the FridaysForFuture of 2015 to the new post-pandemic awareness of how life and, the society we know is actually fragile and fickle: we have been given many opportunities to create a change, to redeem ourselves by looking at the future as the realm of possibilities rather than the ruinous end predicted by the Climate Clock. Change is possible and necessary because living in a conscious and eco-sustainable way is a duty that can no longer be postponed. Every day is a time to act, in the hope that by 2050, the year the Paris Agreement expires, we may have achieved a zero climate impact society.
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MSGM FANTASTIC GREEN
MSGM's eco-capsule, Fantastic Green, represents a perfect example of how every brand should approach sustainability, questioning itself right from the start, starting from the production chain and experimenting with different and innovative solutions. Fantastic Green is the expression of an all-around philosophy: from hangers and bags, all made totally of recycled and recyclable plastic, as well as internal labels inside the garments made in recycled polyester. The garments are also made entirely of certified organic cotton fiber, while special dyes are used for dyeing, able to bring the level of polluting emissions close to zero, as the graphic prints are made with biodegradable ink for fabrics, water-based, obtained from raw materials of natural origin without the use of chemicals. With this collection, MSGM starts a process of experimentation and innovation, which will lead to rethinking, step by step, all the activities in a green key, making a concrete commitment, and signing a declaration of love towards nature and the future of our Planet.
[/section2]
THERE’S NO MORE TIME
On Aprile 22nd it is Earthday, the day dedicated to the preservation of the planet that is hosting us. It is "sick" of global warming since man, through overproduction and arrogance has distorted the natural rhythms of the ecosystem, pushing them to the limit. From the Kyoto agreement to reduce CO2 emissions in 2005, from the FridaysForFuture of 2015 to the new post-pandemic awareness of how life and, the society we know is actually fragile and fickle: we have been given many opportunities to create a change, to redeem ourselves by looking at the future as the realm of possibilities rather than the ruinous end predicted by the Climate Clock. Change is possible and necessary because living in a conscious and eco-sustainable way is a duty that can no longer be postponed. Every day is a time to act, in the hope that by 2050, the year the Paris Agreement expires, we may have achieved a zero climate impact society.
[/section1]MSGM FANTASTIC GREEN
MSGM's eco-capsule, Fantastic Green, represents a perfect example of how every brand should approach sustainability, questioning itself right from the start, starting from the production chain and experimenting with different and innovative solutions. Fantastic Green is the expression of an all-around philosophy: from hangers and bags, all made totally of recycled and recyclable plastic, as well as internal labels inside the garments made in recycled polyester. The garments are also made entirely of certified organic cotton fiber, while special dyes are used for dyeing, able to bring the level of polluting emissions close to zero, as the graphic prints are made with biodegradable ink for fabrics, water-based, obtained from raw materials of natural origin without the use of chemicals. With this collection, MSGM starts a process of experimentation and innovation, which will lead to rethinking, step by step, all the activities in a green key, making a concrete commitment, and signing a declaration of love towards nature and the future of our Planet.
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