Culture

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Carlsberg's special Liverpool cans The longest sponsorship deal in Premier League history turns 30

Carlsberg's special Liverpool cans

Usain Bolt has turned his victory pose into a trademark The former Jamaican sprinter will create a silhouette in the style of the one created by Michael Jordan

Usain Bolt has turned his victory pose into a trademark

AC Milan and PUMA unveiled the third shirt With the Milan flag placed in the centre of the jersey to honour the city's passion and pride

AC Milan and PUMA unveiled the third shirt

The 8 most beautiful jerseys of Serie B 2022/2023 From Kappa to Frankie Garage, the best seen on Italian minor league pitches

The 8 most beautiful jerseys of Serie B 2022/2023

The Bloke Core from Anar FC and adidas From Juventus to Bayern Munich, all club jerseys reach China

The Bloke Core from Anar FC and adidas

Why Lyon fans have a problem with adidas' new boots The problem lies in the colour of the new Speedportal X

Why Lyon fans have a problem with adidas' new boots

Serena Williams' retirement is the closing of an era The Compton tennis champion won everything without ever compromising, becoming a global icon

Serena Williams' retirement is the closing of an era

The Evolution of the Football Kit Launch - Part Two Major changes the past decade have affected both the aesthetics and communication of clubs

The Evolution of the Football Kit Launch - Part Two

The summer magic of the Birra Moretti Trophy This year marks twenty-five years since the first edition of an event that has been a true cult for Italian football

The summer magic of the Birra Moretti Trophy

PUMA's new course between personalization and performance

Sassuolo's third kit for an ever evolving club The new PUMA jersey will make its debut on the pitch in the first day's Serie A match against Juventus

Sassuolo's third kit for an ever evolving club

Paris-Saint Germain and GOAT to illustrate Paris' football history A visual campaign created by the French club and reselling site between local communities and the world's most famous footballers

Paris-Saint Germain and GOAT to illustrate Paris' football history

Inter's away jersey is a globe Made by Nike, it celebrates the internationality of the nerazzurri with an unusual design

Inter's away jersey is a globe

The ten best Serie A jerseys With only a few days to go before the new season kicks off, here are which jerseys have convinced us the most

The ten best Serie A jerseys

The Evolution of the Football Kit Launch - From early '80s to the new millennium Over the years, the presentations have gradually refined, defining the changes that football itself has undergone

The Evolution of the Football Kit Launch - From early '80s to the new millennium

England's victory tripled sales of women's football In the four hours following the headline, official European Championships merchandise was stormed

England's victory tripled sales of women's football

The new Brasilian national team Nike jerseys Featuring an innovative speckled pattern

The new Brasilian national team Nike jerseys

AS Roma's away jersey is a tribute to the city's marble Taking inspiration from the capital's neoclassical period, New Balance's Our City, Our Roma campaign continues

AS Roma's away jersey is a tribute to the city's marble

Napoli's third jersey is dedicated to the sea at night It was presented at the friendly match against Espanyol

Napoli's third jersey is dedicated to the sea at night

West Ham's Italian style Gianluca Scamacca will be the eighth Italian footballer to wear the West Ham jersey, a tradition as strange as it is fascinating

West Ham's Italian style

The new Serie A 2022 - 23: the history of the balls of the Italian league From Nike to PUMA, how the aesthetics of the most popular sphere have changed

The new Serie A 2022 - 23: the history of the balls of the Italian league

Juventus and Loro Piana continue their partnership

FILA is back in football with Vicenza The three uniforms will accompany the Veneto team made with Diesel's style office

FILA is back in football with Vicenza

The long road to bring football home We were Nike guests in London for the Euro 2022 final

The long road to bring football home