"Les Vêtements de Football" has also been a Scandinavian story Take a look at the presentation of the new nss sports book in Copenhagen
After the official launch in New York, nss sports brought its latest project to Scandinavia, in Copenhagen, during Fashion Week. Four events were scheduled to present the Golden Age of football jerseys to an audience that, in recent years, has shown interest in the crossover between sport and fashion—blended with the unmistakable Scandinavian style of the designers featured during these days. Les Vêtements de Football – The Golden Age of Football Jerseys was the centerpiece of conversations with designers, clubs, and creative projects, as well as moments dedicated to the community.
Based at the CPHFW Creator Hub, the program unfolded over two days – August 6 and 7 – turning the Danish capital into a meeting point between creativity and sports culture, which are increasingly intertwined. In the central and gothic venue of Nikolaj Kunsthal, nss set up Café Sports, the core of the event, an installation curated by nss sports and created by Danish studio Niko June. Set up within the Creator Hub, the installation paid tribute to the Italian coffee ritual, understood as a place of exchange, where popular football stories are born.
A bar outfitted with items signed by Niko June, a selection of editorial projects, a special jersey from nss edicola, and of course, an espresso and macchiato machine. In this space, visitors could browse the new book Les Vêtements de Football – The Golden Age of Football Jerseys, a visual and critical account of the past three years, during which the connection between football and fashion has become increasingly strong and influential.
On the first day, we deepened the discussion with three guests in a talk titled Do Creative Directors Dream of Football Jerseys? featuring the experiences of Mikkel Christopher (Creative and Commercial Director of B.93); Andreas Arildsen (Marketing Project Coordinator at Brøndby FC); and Thora Valdimars, one half of the creative duo behind ROTATE, a brand that has become symbolic of Danish fashion in recent years. The panel was designed to explore why football has become a stylistic reference point for many designers, and why football clubs increasingly look to fashion runways to redefine their visual identity. The talk anticipated some of the book’s themes and was followed by an after party at Café Niko.
In the new venue set up by Niko June, the community gathered once again. After fashion shows and presentations, there was time for natural wines and Campari soda, with music by Jungle Julia and the book displayed among the brand's design objects. The same atmosphere returned the following day, concluding the Creator Hub, as Lilli created the soundtrack in front of gothic-style windows, closing a project that united diverse voices able to express the fusion of worlds that are distant only conceptually. Les Vêtements de Football – The Golden Age of Football Jerseys became a Scandinavian story, with all the magic that implies.