
Nike redefines the Mercurial’s DNA with the Superfly 11 and the Vapor 17 A timeless classic gets a new look
Nike's global campaign for the 2026 World Cup naturally extends to its football boots and the reinterpretation of one of the most iconic models in the history of the game: the Mercurial. The Superfly 11 and the Vapor 17 are a timeless classic that, in their latest evolution, go beyond pure technical performance to become a true statement of style. But it is the aesthetic language that truly defines the model's evolution. The choice of a vibrant pink colorway breaks away from traditional conventions, introducing a fresh vision of performance where personality and design coexist with technical innovation. A bold palette that conveys confidence, character, and a contemporary attitude, turning speed into a visual identity. More than just a football boot, the Superfly 11 and the Vapor 17 stand as an object of both sporting and fashion culture: a symbol that blends heritage with innovation, capturing the spirit of modern football through a distinctive aesthetic and a strong visual identity.
More than just a football boot, the Superfly 11 and the Vapor 17 stand as an object of both sporting and fashion culture: a symbol that blends heritage with innovation, capturing the spirit of modern football through a distinctive aesthetic and a strong visual identity.
The Next Gen Moves with Speed: Inside Nike's Elite Summit in Berlin
In early June, Nike hosted the Nike Elite Summit in Berlin, bringing together twelve of Germany’s most promising young football talents for an immersive three-day experience at the intersection of football, culture, community, and innovation. A standout moment of the summit was an editorial shoot celebrating both the next generation of players and Nike’s latest Mercurial innovation, alongside professional footballer Bibiane Schulze Solano. The players featured were: Kevin Baldwin, Eymen Demir, Moritz Dirsch, Marie Fallert, Mia Giesen, Fiona Itgenhorst, Yvan Loic Simo Kom, Maxi Mahr, Gabriel Minutillu, Omar Marwan Mirza, Mariann Noack and Luca Pintea.
Rather than focusing solely on product, the project explored the spirit of modern football through the energy, confidence, and individuality of its participants. Captured through authentic moments and unscripted movement, the imagery reflects a new generation shaping the future of the game on its own terms. Developed by creative director Marco Michalzik and director Tim Bungart, the editorial offered a contemporary interpretation of the Mercurial legacy—one rooted in youth culture, self-expression, and the evolving pace of football today.