Summer Night at Fidenza Village among the best sportswear brands

At Fidenza Village, the undisputed highlights are its unparalleled hospitality and the works of art that dot the entire walkway overlooking the stores. We spent an evening at the Village, exploring first and foremost the sportswear selection at the Under Armour, New Balance, Nike, and adidas stores, before continuing on to the boutiques of major luxury brands and culinary spots offering specialties from the Food Valley. If the brand selection is of the highest level, what surprises even more is the rich calendar of events and activities: we took part in a Group Cycling session, one of the scheduled initiatives during the June Summer Nights organized by Fidenza Village.

A full 45-minute class with certified instructors, focused on endurance, muscle tone, and overall well-being. The next sessions will take place on Thursday, June 19 and 26, starting at aperitivo time. During the Summer Nights, the Village remains open until 11 PM, offering the chance to enjoy shopping under the stars, dine, or sip an aperitivo in a relaxed and charming atmosphere. During the session, we couldn’t help but exchange a few words with Paolo Zotta, renowned personal trainer and special guest of the event.

Guests at the Village can enjoy a wide range of exclusive services: the VIP Parking, allowing parking right at the entrances, and Hands-Free Shopping, which lets you leave your purchases with boutique staff and roam freely without carrying bags. But these are just some of the many features that make Fidenza Village a true creative and entertainment platform as well as a shopping destination. The experience is enriched with a focus on well-being and sport, along with exclusive spaces such as The Apartment: designed by star architect David Thomas, it’s the perfect place to enjoy tea or champagne in total relaxation. Lastly, don’t forget the luxury coach Shopping Express service from the center of Milan, designed to make the experience even more comfortable and exclusive.

To find out how to plan your visit to Fidenza Village, click here.