We discovered the brand of Haaland’s hair ties It’s called KKNEKKI, it’s South Korean, and it presents itself as one of the world’s top accessory brands
Keeping Erling Braut Haaland’s thick hair perfectly in place requires an extraordinary hair tie. An accessory that excels in its category. So, after the Norwegian striker along with the Premier League and Manchester City Instagram accounts shared several close-up shots of his hair, we finally discovered the name of the brand behind the accessory holding together the hair of one of the world’s most prolific strikers: KKNEKKI. Defined by a Scandinavian aesthetic, the brand was originally founded in South Korea in 1987, the country where its distinctive weaving technique and exceptional craftsmanship were born — qualities that still define the brand today. In a short time, KKNEKKI became known for its durable yet gentle hair ties, designed to be both functional and elegant, as stated on the official website.
Today, KKNEKKI is owned, designed, and managed by a Norwegian family-run company that combines the best of two worlds and identities: the innovative spirit and hair-care expertise typical of South Korean culture together with the clean lines and refined approach of Scandinavian design. The result is a hair tie that is as delicate as it is beautiful: carefully designed, made to last, and appreciated all over the world. Today, KKNEKKI has around 6,000 retailers, most of them based in Europe. One of the brand’s defining features is that its products are made using a weaving method involving more than 60 intertwined threads: this guarantees extraordinary softness while maintaining the strength and elasticity suitable for all hair types.
Production takes place using expensive and rare vintage knitting machines from the 1960s, originally used to manufacture highly durable upholstery bands. These machines are carefully maintained by skilled hands, ensuring consistent quality decade after decade. Every hair tie is crafted with attention to preserving its shape, resisting fraying, and treating hair with extreme gentleness: without pulling, breaking, or leaving marks.
From Haaland to Michael Olise, which accessories are footballers wearing?
Not long ago, we talked about the scrunchie worn by Michael Olise: a classic, unbranded scrunchie featuring a paisley pattern with its signature teardrop-shaped motifs. In short, alongside a wave of footballers who prefer headbands of varying sizes, another trend is emerging, led by names such as Erling Haaland and Olise, who instead favor hair ties. Forget for a moment Anthony Gordon’s tennis-style headband or the classic early-2000s Italian footballer headband à la Riccardo Calafiori: the era of hair ties has arrived as well.
